New Library Card Creates Excitement

In the fourth quarter of 2012, the Library introduced a new library card that commemorated the life of Cleveland author and personality Harvey Pekar. Mr. Pekar is probably best known for his autobiographical comic series American Splendor, which later became a major motion picture under the same title. The card features an illustration of the Main Library by Joseph Remnant that appears in Harvey Pekar’s Cleveland.

Thousands of current cardholders traded their existing card for the new limited edition card. The new design has also effectively attracted new, first-time cardholders. This card is the first in the “Cleveland Landmark Series” to promote notable landmarks within the city of Cleveland.

Also new was the addition of a colorful children’s card. This is part of the Library's overall initiative to put more cards in the hands of children in order to strengthen their reading and learning skills. An Educator card was also introduced, making it easier for teachers to check out materials for classroom use.

As part of the drive to increase cardholders, the Library reinforced the many FREE services that are available by owning a Cleveland Public Library card.